Another hard-to-find, but really fascinating book. The author guides one step by step in a process of identifying favorite color palettes. The book has a definite Japanese feel, and once in a while you’ll run into a word used in a way you wouldn’t have expected (I would guess because it’s been translated), but overall it’s an eye-opening new way to think about colors. I’ll post more from Colorist, because it is out of print and rather expensive to purchase. But if you really like to be challenged in your ways of looking at the world, I recommend this book highly.
Below is the 2nd exercise in the book. You could of course get all deconstructionist about this and start debating what he means when he says “like”, but I prefer to listen to my aesthetic instincts and get on with the exercise. (I re-typed these lists, so there will be typos…)
Just taking the time and thought to choose preferred terms is a useful self-examination. Those of us who labored in advertising know that every product and service has to choose what qualities it will embody – you have to focus your efforts and your personal message. Knowing what we’re trying to be, in terms of image and style, is a good start to the shopping and getting dressed part of the project.