So I finally get a day off, and wandered about down in the “Loop” meeting a friend for lunch, stopping by to see belovedest, and just hiking about taking in the sights… The young lady represented in the above assembled outfit was a shining light of cheer on a gloomy day; I first noticed her radiant smile, but her well-curated outfit caught my eye too!
And another thing I saw: payday shopping. Back when I was in soft-goods retail, we always knew that the 15th of each month, and the last day of each month, would be very busy at lunch time, and after the end of the office work day. Why? Insert graphic of money burning a hole in someone’s pocket.
There’s nothing theoretically wrong with shopping the same day you get paid; it is, in many way, just another day. But we saw a LOT of… well… a sort of desperation and desire for instant gratification and a quick “pick-me-up”, which often translated into a cheap and cheerful item that didn’t really GO with anything else someone owned, and which wasn’t a particularly well-made garment of enduring style either.
Maybe everything I saw being carried around today in the Pay-Half, H&M, Nordstrom Rack, Charlotte Russe and Forever 21 bags was well-chosen, carefully planned neutral classics of quality fabric and construction. But I’d be surprised…