If you don’t need groceries, you don’t go to the grocery store to browse.
And if you’re not in the market for a new dishwasher, you don’t go to the appliance store and check out all of the available models.
But every day, millions of people who do not need a stitch of new clothing browse through mail-order catalogs (or look at emails from on-line retailers, or devour magazines that are full of advertising, and editorial content that is thinly-veiled advertising).
This, of course, wastes time (you could be in the gym…), kills lots of trees, and worst of all throws all sorts of temptation in your path.
Five minutes ago, you never even KNEW that those lime green leggings existed. Now, in your mind, you’re figuring out what you might be able to wear with them, how you might be able to justify the purchase, how you can add one more unnecessary item to your already overstuffed closet.
If you had never seen them, you would never miss them.
- Catalogchoice.org is a wonderful website which will help get you off of all sorts of mailing lists. Less to tempt you, and less to recycle.
- Every time your order something online, you probably wind up on that company’s email list. But the bottom of each email you receive must, by law, include a link through which you can unsubscribe to their (sometimes daily) mailings.
- Carefully consider the magazines you read. If they’re more about what to buy than about intelligent editorial content, perhaps they don’t bring the value to your life that they should.
When you’re ready to make purchases, there is a wealth of information available to you. When you’re NOT making purchases, why be inundated with advertising that just wants to lure you away from your well-conceived personal style and personal finance goals?