Monday, January 02, 2012
Shopping: Who's in charge?
There are two schools of shopping...
Style #1 - the self-chosen few
After careful consideration, shopper #1 decides that she needs two new tops - either blouses, sweaters or tee shirts. Her carefully curated and deliberated distilled wardrobe is based on two "crazy eights" of black and gray, so her ideal purchases will be patterns which include both gray and black. This will enable her to create outfits with (for example) black pants and a gray cardigan, or a gray skirt and black blazer.
She considers what patterns she likes.
She considers what fabrics and cuts she prefers.
She reviews her budget.
Then, and ONLY THEN, does she venture into the shopping realm. (be it the mall, the catalogs, or the internet). She focuses on what she wants. She's demanding. She's picky. It's HER money...
And this is what she finds...
An A.L.C. tee shirt, and a Burberry blouse. She has the cash to pay for both of them, and has in mind at least 10 different ways to wear each of them.
Her wardrobe is in her control.
Her budget is in her control.
Her image is in her control.
Style #2 - the vast majority
For lack of anything better to do, (like read, work out, go to a museum, go for a walk, etc.) she goes to the mall. (this could also be on the internet)
Nothing that she has particularly in mind...
Wanders into a store. Spies a sale rack. Starts browsing. Find something that catches her eye...
You know how this story ends. This shopper is completely at the store's mercy. This is the person who is always in debt, always dresses in a sort of unfocused way, and has WAAAAY too many clothes.
Control is elegant.